In a tribute to D&AD, Lobo created a short film that summarises five decades of the D&AD Awards, recalling memorable pieces of design and advertising that won a coveted D&AD Pencil. Including famous spots for Honda, Cadbury’s and Old Spice, over 20 references were picked from the immense D&AD archives and reinterpreted using 2D and 3D animation, stop motion, live action and puppetry. With each ad’s narrative linking with the next, the flowing, surreal sequence reflects the ambiguous and unpredictable nature of memory and creativity.

Cannes Lions, Silver 2015

D&AD, Wood Pencil, Branded Film 2015

A'DESIGN AWARD, Winner Movie, Video Animation, 2015-16

CREDITS

ClientD&AD

Production CompanyLobo

Executive ProducerAlberto Lopes
Sérgio Salles
André Rosa

AgencyDDB Barcelona

OperatorAlbert Roige

DirectorMateus de Paula Santos
Loic Dubois

Post ProducerAron Aguiar
Eve Weigel
Amanda Queiroz Telles

Motion DesignFabiano Broki
Felipe Frazão
Cristian Cesar Cunha
Diego Coutinho
Diogo Kalil
Fábio Acorsi

StoryboardMichel Venus

Artistas de Construção de cenário e
MarioneteFabiana Fukui
D. Lee Peffer II
Ligia Jeon
Rafael Nascimento/td>

Stop motionD. Lee Peffer II
Paulo Pássaro

2D AnimationPaulo Pássaro
Fabiano Broki

3D AnimationDiogo Kalil
Paulo Pássaro
Daniel Alvite
Victor Dinis Amaral Fernandes

Render 3DMauricio Löbel
Felipe Bauer

Digital ArtistsFrancisco Sanches
Rafael Nascimento

CompositigFabiano Broki

Set producerRino Siviero, Fernando Lopes

RotoscopyGassan Abdouni

Production AssistantBruna Amorim

MusicBSO

Trilha SonoraPaulo Beto