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Le Forte "1 Minute 46 Seconds"

Leforte is the official hospital of the Brazilian Formula One Grand Prix, which will take place in November 9-11, 2019, at the Interlagos Circuit. The institution will be responsible for providing medical services to drivers and their crews during the event.

To strengthen this association between the hospital and motor sports, McCann Health agency and Lobo created a film that remembers an extraordinary moment in Formula One history that happened almost 27 years ago. During Friday’s qualifying session for the Belgian Grand Prix at Spa-Francorchamps circuit, French driver Érik Comas had a monumental crash at the Blanchimont turn which knocked him out. The first to approach the scene was Brazilian driver Ayrton Senna, who disregarded all F1 safety protocols by switching his engine off and going out of his car, rushing to help his colleague. Senna switched Comas’ engine off, preventing a potential explosion, and held his head in a stable position until medical assistance arrived on the scene.

This film innovates by telling this story of courage and heroism under the point of view of the Spa-Francorchamps circuit itself, including the voiceover. All the action is seen from below, as if the camera was positioned underneath the semi-transparent racetrack. After an introductory sequence that mixes live action footage and stop motion animation, the main part of the film combines 3D animation, motion graphics and traditional 2D animation to portray this dramatic sequence of events in an elegant, subtle and artistic way.

D&AD Animation, Graphite Pencil, 2020

Cannes Lion Health & Wellness, Silver, 2019

Cannes Lion Craft: Animation, Shortlist, 2019

Clio Health - Silver - Animation, 2019

Lisbon Health - Silver - Craft,  2019

Lia Awards - Gold - Craft / Animation, 2019

Lia Awards - Gold - Craft / Art Direction, 2019

El Ojo - Gold - Animation, 2019

El Ojo - Bronze - Film, 2019

Unhide Awards 2019 - Gran Prix, 2019

ONE SHOW, Craft: Art Direction, Merit, 2020

ONE SHOW, Film/Health&Wellness, Merit, 2020

The Webby Awards, Best Art Direction, Nominee, 2020

Global CCO: Matt Eastwood
Production & Post Production

Lobo & Vetorzero

Executive Producer

Alberto Lopes, Sergio Salles

Gabriel Nóbrega
Diogo Kalil

Account Manager

Rafael Costa, Marcia Guimarães

Coordinator 3D

Clara Morelli


Eduardo Silva, Ricardo Vaz

Production Art Director

Diego Coutinho de Souza

Sound Design

Punch Audio


Will Frances

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