Simon Community's UnfAIr City

Created by advertising agency BBDO Dublin and New York-based production company LOBO, the film entitled UNFAIR CITY is one of the most advanced uses of the technology to date and will be used to highlight the growing inequality of homelessness as it hopes to raise much needed funds for some of the most vulnerable people in our society. Although the images are created with AI technology, using tools such as Midjourney and Disco Diffusion, care was taken to work with artists in creating the overall effect. UNFAIR CITY was created in partnership with multi award-winning director Diogo Kalil of Lobo and illustrator Vini Bustamante. They helped to fill the context around Justin’s words and shape the visual style of the film. The images are presented in a water colour style. The unpolished brush strokes and abstract use of the images helped maintain humanity, while using AI.

Director
Diogo Kalil

Agency
BBDO Dublin

Executive Producer LOBO
Loic Francois Marie Dubois, Micheal Stanish.

Executive Creative Director
Shane O’Brien

Account Manager LOBO
Su Constantine

Creative Director
Robert Boyle

Head of Production LOBO
Marcelo Barbosa, Clara Morelli

Art Director
Vini Bustamante

Post Production LOBO
Bruna Boretto

Strategy Director
Adriano Eliezer

AI Illustration
Diogo Kalil with MidJourney

Copywriter
Donal Gaughran

Animation
Igor Lopes

Creative Director/copywriter
Eoin Conlon

Composition
Amper Music's AI

Head of Innovation
Ed Leamy

Sound Production
HEYHEYMYMY

Senior Account Manager
Emma Blaney

Music Director
Mairena Julius

Head of Production
Jess Derby

Sound mix
Dean Jones @ Scimitar

Agency Producer
Hannah Lambert